{"id":7178,"date":"2021-12-09T16:19:17","date_gmt":"2021-12-09T16:19:17","guid":{"rendered":"https:\/\/www.aquaread.com\/blog\/?p=7178"},"modified":"2023-08-01T14:50:59","modified_gmt":"2023-08-01T13:50:59","slug":"the-future-of-water","status":"publish","type":"post","link":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/","title":{"rendered":"The Future of Water: Demand and Innovation"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">The prospect of \u2018the future of water\u2019 might sound like an odd one.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Water covers 70% of our planet and the majority of us can turn on the taps to fill up our cups instantly. For those of us that have access to it, we undeniably take water for granted.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">But it\u2019s not like that for everyone, and, believe it or not, water\u2019s future is volatile.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Present day<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">Water is vital for all life on earth. That\u2019s why NASA\u2019s policy is to \u2018go where the water is\u2019 when looking for potentially habitable planets.<\/span><\/p>\n<p><span style=\"font-weight: 300;\"><strong><a href=\"https:\/\/www.aquaread.com\/blog\/the-significance-of-clean-water\/\">We need water<\/a><\/strong> for biodiversity, for food production, for our survival as a species.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">And yet <\/span><strong><a href=\"https:\/\/www.worldwildlife.org\/threats\/water-scarcity\" target=\"_blank\" rel=\"noopener\">1.1 billion people lack access to water<\/a><\/strong><span style=\"font-weight: 300;\"> and 2.7 billion suffer water scarcity for at least one month of the year. <strong><a href=\"https:\/\/www.aquaread.com\/blog\/how-water-quality-affects-human-health\/\">Water-borne illnesses<\/a><\/strong> are rife for those without access to clean water, making cholera, typhoid fever, and many other illnesses a very real threat for around 2.4 billion people.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">We\u2019ve all experienced <\/span><i><span style=\"font-weight: 300;\">thirst<\/span><\/i><span style=\"font-weight: 300;\"> but the majority of us have never had to worry about when the next drink of water will be available &#8211; when we\u2019ll have access to the fuel we <\/span><i><span style=\"font-weight: 300;\">need <\/span><\/i><span style=\"font-weight: 300;\">to survive.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Why, then, when the earth is so very blue from space, do we lack water?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Well, usable water is but a fraction of what we see. Only 2.5% of the water on Earth is usable, and 75% of that fresh water is not accessible as it\u2019s inside glaciers and icecaps.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Of the water we can access, 99% of it is in underground aquifers, many of which are not renewable sources.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The cold truth is that we are lapping up water faster than it can be replenished.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Predictions<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7186\" src=\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Glacier-Melting.jpeg\" alt=\"A glacier against blue skies\" width=\"1000\" height=\"619\" srcset=\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Glacier-Melting.jpeg 1000w, https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Glacier-Melting-300x186.jpeg 300w, https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Glacier-Melting-768x475.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong><a href=\"https:\/\/arstechnica.com\/science\/2012\/03\/hot-crowded-and-running-out-of-fuel-earth-of-2050-a-scary-place\/\" target=\"_blank\" rel=\"noopener\">Water demand is predicted to grow 55% by 2050<\/a><\/strong><span style=\"font-weight: 300;\">. When multiple countries already face water shortages, how can we manage this?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In fact, by 2050, <\/span><strong><a href=\"https:\/\/www.csmonitor.com\/World\/Global-Issues\/2012\/1202\/Global-water-crisis-too-little-too-much-or-lack-of-a-plan\" target=\"_blank\" rel=\"noopener\">1 in 5 developing countries will experience water shortages<\/a><\/strong><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">It\u2019s easy to believe that a water shortage in the UK is simply not possible, but in fact, we\u2019ll be 3.4 billion litres short per day if no action is taken between 2025 and 2050.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The water that we do have across the globe is becoming more and more polluted with agricultural run-off, human waste, domestic wastewater, and pharmaceutical pollutants. So much so that water pollution is one of the leading causes of water scarcity.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Those precious glaciers that hold the majority of the Earth\u2019s fresh water are melting. With <strong><a href=\"https:\/\/www.aquaread.com\/blog\/global-warming-impacts-of-rising-sea-temperature\">climate change<\/a><\/strong> intensifying, water levels are rising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Does that sound a little contradictory? How are we running out of water when, in fact, there seems to be more and more of it?<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The reality is that it\u2019s not as simple as that. Glaciers and ice caps are a vital component of our system of natural resources. At a normal rate, seasonal glacier melt makes rivers flow and feeds water to many populations.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">But when we tip the balance, glaciers don\u2019t do what we rely on them to do and instead, as they shrink, they provide a smaller contribution to river flow. And because glaciers keep the planet cool by reflecting heat, a vicious cycle begins.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Droughts follow floods, and storms follow dry seasons, and crops die, and land becomes arrid.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Innovation<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7188\" src=\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Clean-Energy-Solar-and-Wind-Power.jpeg\" alt=\"Solar Panels Reflecting the Sky and Wind Turbines in the Background\" width=\"1000\" height=\"512\" srcset=\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Clean-Energy-Solar-and-Wind-Power.jpeg 1000w, https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Clean-Energy-Solar-and-Wind-Power-300x154.jpeg 300w, https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Clean-Energy-Solar-and-Wind-Power-768x393.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 300;\">It is clear, then, that we need solutions <\/span><i><span style=\"font-weight: 300;\">now.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 300;\">The first port of call is to improve our energy systems. As it stands, electricity is one of the biggest consumers of water because of the water required in the cooling cycles of power plants.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Solar and wind power, on the other hand, don\u2019t need water cooling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">And with the world\u2019s energy consumption predicted to increase by 35% (increasing water use by a further 15% in turn), investment in clean energy needs to happen now.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Human wellbeing, ecosystem continuity, and economic &amp; social development are all predicated on access to water and each of these should be kept in mind when coming up with solutions.\u00a0<\/span><\/p>\n<h3><strong>So what can we do?<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Manage water more sustainably<\/b><span style=\"font-weight: 300;\"> by using clean technologies to control our use of water, improving global water infrastructure, and efficiently recycling wastewater.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Control pollution<\/b><span style=\"font-weight: 300;\"> by financing improved sanitation, measuring and monitoring water quality, and creating more effective sewage systems.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Promote awareness<\/b><span style=\"font-weight: 300;\"> by educating people on the water crisis, from individual consumption to corporate use.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 300;\">In fact, we\u2019re already seeing innovation in spades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Solar distillers are one example, evaporating water using solar energy and collecting the vapour on a surface.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Elsewhere, we\u2019re seeing new technologies extracting water from dry desert air using solar energy and a new material called <\/span><strong><a href=\"https:\/\/www.science.org\/doi\/10.1126\/sciadv.aat3198\" target=\"_blank\" rel=\"noopener\">Metal Organic Frameworks<\/a><\/strong><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Further still, wastewater recycling is beginning to be taken seriously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The <\/span><a href=\"https:\/\/innovativeh2o.com\/sunspring-hybrid-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\"><strong>SunSpring Hybrid system<\/strong><\/span><\/a><span style=\"font-weight: 300;\"> has been deployed in 30 countries so far, and is a self-contained wind and solar-powered water purification system that can produce 20,000 litres a day for up to ten years. While the average person in the US drains 227 litres a day down the wastewater pipes, this solution is vital.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">We shouldn\u2019t treat this planet as disposable now that we\u2019re seeing the repercussions of draining its resources. You\u2019ll notice that every statistic about water shortages to come is caveated with \u201cif we don\u2019t take action now\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">That means that there\u2019s still hope.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">If we invest in the future of water now, we have the opportunity to alter the path we\u2019re currently taking.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Protecting water\u2019s future<\/span><\/h2>\n<p><span style=\"font-weight: 300;\">A crucial part of water protection is water monitoring.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Water monitoring is necessary to measure marine <\/span><a href=\"https:\/\/www.aquaread.com\/blog\/how-to-identify-issues-in-water-quality\/\"><span style=\"font-weight: 300;\"><strong>water quality<\/strong><\/span><\/a><span style=\"font-weight: 300;\">, flood levels, construction run-off, mining data, and a whole host of other <\/span><strong><a href=\"https:\/\/www.aquaread.com\/applications]\">applications<\/a><\/strong><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Here at Aquaread, we provide water monitoring and testing equipment for a variety of applications and parameters, and we always <\/span><a href=\"https:\/\/www.aquaread.com\/downloads\/quality-and-environmental-policies\"><span style=\"font-weight: 300;\"><strong>operate sustainably<\/strong><\/span><\/a><span style=\"font-weight: 300;\"> \u2013 view our <\/span><strong><a href=\"https:\/\/www.aquaread.com\/downloads\/policies\/environmental-policy.pdf\">environmental policy<\/a><\/strong><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">If you\u2019d like to see more, you can <\/span><strong><a href=\"https:\/\/www.aquaread.com\/products\">browse our products here<\/a><\/strong><span style=\"font-weight: 300;\">, or <\/span><strong><a href=\"https:\/\/www.aquaread.com\/contact\">get in touch with us<\/a><\/strong><span style=\"font-weight: 300;\"> for more information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The prospect of \u2018the future of water\u2019 might sound like an odd one. Water covers 70% of our planet and the majority of us can turn on the taps to fill up our cups instantly.<\/p>\n","protected":false},"author":16,"featured_media":7181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-7178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Water: Demand and Innovation<\/title>\n<meta name=\"description\" content=\"The future of water is looking dismal, with water shortages predicted across the globe and the UK. But there\u2019s still hope \u2013 read on to find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Water: Demand and Innovation\" \/>\n<meta property=\"og:description\" content=\"The future of water is looking dismal, with water shortages predicted across the globe and the UK. But there\u2019s still hope \u2013 read on to find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\" \/>\n<meta property=\"og:site_name\" content=\"Aquaread\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Aquaread\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-09T16:19:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-01T13:50:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Water-Future-of-Water-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chris.peacock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Aquaread\" \/>\n<meta name=\"twitter:site\" content=\"@Aquaread\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chris.peacock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\"},\"author\":{\"name\":\"chris.peacock\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/#\/schema\/person\/81a84d21c21a3dc7b1780b4df9d23a48\"},\"headline\":\"The Future of Water: Demand and Innovation\",\"datePublished\":\"2021-12-09T16:19:17+00:00\",\"dateModified\":\"2023-08-01T13:50:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\"},\"wordCount\":974,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\",\"url\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\",\"name\":\"The Future of Water: Demand and Innovation\",\"isPartOf\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/#website\"},\"datePublished\":\"2021-12-09T16:19:17+00:00\",\"dateModified\":\"2023-08-01T13:50:59+00:00\",\"description\":\"The future of water is looking dismal, with water shortages predicted across the globe and the UK. But there\u2019s still hope \u2013 read on to find out more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aquaread.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of Water: Demand and Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/#website\",\"url\":\"https:\/\/www.aquaread.com\/blog\/\",\"name\":\"Aquaread\",\"description\":\"Read our articles to learn more about water monitoring &amp; testing. Discover what parameters present a danger to our ecosystem and the sensors to use for testing.\",\"publisher\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aquaread.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/#organization\",\"name\":\"Aquaread\",\"url\":\"https:\/\/www.aquaread.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2020\/10\/logo-1200-400.png\",\"contentUrl\":\"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2020\/10\/logo-1200-400.png\",\"width\":1200,\"height\":400,\"caption\":\"Aquaread\"},\"image\":{\"@id\":\"https:\/\/www.aquaread.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/aquaread-ltd\",\"https:\/\/www.youtube.com\/user\/AquareadLTD\/\",\"https:\/\/www.facebook.com\/Aquaread\",\"https:\/\/twitter.com\/Aquaread\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/#\/schema\/person\/81a84d21c21a3dc7b1780b4df9d23a48\",\"name\":\"chris.peacock\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.aquaread.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc3d7f39d59a24a5947c8c40a91474fb456740e7c494e51c8023fe391c4ac207?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc3d7f39d59a24a5947c8c40a91474fb456740e7c494e51c8023fe391c4ac207?s=96&d=mm&r=g\",\"caption\":\"chris.peacock\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future of Water: Demand and Innovation","description":"The future of water is looking dismal, with water shortages predicted across the globe and the UK. But there\u2019s still hope \u2013 read on to find out more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/","og_locale":"en_GB","og_type":"article","og_title":"The Future of Water: Demand and Innovation","og_description":"The future of water is looking dismal, with water shortages predicted across the globe and the UK. But there\u2019s still hope \u2013 read on to find out more.","og_url":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/","og_site_name":"Aquaread","article_publisher":"https:\/\/www.facebook.com\/Aquaread","article_published_time":"2021-12-09T16:19:17+00:00","article_modified_time":"2023-08-01T13:50:59+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2021\/12\/Water-Future-of-Water-1.jpeg","type":"image\/jpeg"}],"author":"chris.peacock","twitter_card":"summary_large_image","twitter_creator":"@Aquaread","twitter_site":"@Aquaread","twitter_misc":{"Written by":"chris.peacock","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#article","isPartOf":{"@id":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/"},"author":{"name":"chris.peacock","@id":"https:\/\/www.aquaread.com\/blog\/#\/schema\/person\/81a84d21c21a3dc7b1780b4df9d23a48"},"headline":"The Future of Water: Demand and Innovation","datePublished":"2021-12-09T16:19:17+00:00","dateModified":"2023-08-01T13:50:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/"},"wordCount":974,"commentCount":0,"publisher":{"@id":"https:\/\/www.aquaread.com\/blog\/#organization"},"articleSection":["Blog"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/","url":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/","name":"The Future of Water: Demand and Innovation","isPartOf":{"@id":"https:\/\/www.aquaread.com\/blog\/#website"},"datePublished":"2021-12-09T16:19:17+00:00","dateModified":"2023-08-01T13:50:59+00:00","description":"The future of water is looking dismal, with water shortages predicted across the globe and the UK. But there\u2019s still hope \u2013 read on to find out more.","breadcrumb":{"@id":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aquaread.com\/blog\/the-future-of-water\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aquaread.com\/blog\/the-future-of-water\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aquaread.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Future of Water: Demand and Innovation"}]},{"@type":"WebSite","@id":"https:\/\/www.aquaread.com\/blog\/#website","url":"https:\/\/www.aquaread.com\/blog\/","name":"Aquaread","description":"Read our articles to learn more about water monitoring &amp; testing. Discover what parameters present a danger to our ecosystem and the sensors to use for testing.","publisher":{"@id":"https:\/\/www.aquaread.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aquaread.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.aquaread.com\/blog\/#organization","name":"Aquaread","url":"https:\/\/www.aquaread.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aquaread.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2020\/10\/logo-1200-400.png","contentUrl":"https:\/\/www.aquaread.com\/blog\/wp-content\/uploads\/2020\/10\/logo-1200-400.png","width":1200,"height":400,"caption":"Aquaread"},"image":{"@id":"https:\/\/www.aquaread.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/aquaread-ltd","https:\/\/www.youtube.com\/user\/AquareadLTD\/","https:\/\/www.facebook.com\/Aquaread","https:\/\/twitter.com\/Aquaread"]},{"@type":"Person","@id":"https:\/\/www.aquaread.com\/blog\/#\/schema\/person\/81a84d21c21a3dc7b1780b4df9d23a48","name":"chris.peacock","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aquaread.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc3d7f39d59a24a5947c8c40a91474fb456740e7c494e51c8023fe391c4ac207?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc3d7f39d59a24a5947c8c40a91474fb456740e7c494e51c8023fe391c4ac207?s=96&d=mm&r=g","caption":"chris.peacock"}}]}},"_links":{"self":[{"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/posts\/7178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/comments?post=7178"}],"version-history":[{"count":13,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/posts\/7178\/revisions"}],"predecessor-version":[{"id":7525,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/posts\/7178\/revisions\/7525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/media\/7181"}],"wp:attachment":[{"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/media?parent=7178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/categories?post=7178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aquaread.com\/blog\/wp-json\/wp\/v2\/tags?post=7178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}